Custom Merchandising
Merchandise Suite
Having refreshed their branding, Segafredo needed to take that brand identity from concept to reality by updating their in-account merchandising. At the same time, they were launching a new cold brew and wanted a rebrand of their nitro coffee dispenser to match.
After working with their sales team to establish needs, we developed a suite of over 45 pieces for coffee service in a range of setups. From signage to customizable digital menus, to tap handles, we designed new pieces to tastefully communicate their new brand identity inside of their clients’ spaces. We then coordinated with several vendors and oversaw production to get these items off the screen and into the world.
SCOPE
Creative Direction & Design
Merchandising System
Renderings
Supporting Collateral & Marketing Pieces
Supplier Sourcing, Production Management & On-demand Printing Setup
CREDITS
MC Laser Labs for their top quality signage fabrication.
45+ individual pieces
Machine Branding
We brought the NitroTap logo inline with Segafredo’s new brand identity, developed a logo based “S” pattern for machine branding and created print ready files for the manufacturer.
The pattern and logo are machine etched into the front panel powder coat, creating a dimensional finish. The brand logo / cold brew lockup are pad printed.
Supporting Collateral
