Cupping Cards
Cupping Cards
In the coffee world, a cupping is a tasting event. The Segefredo Zanetti sales team uses these cupping cards during in person tastings and presentations to help explain their blends, as take-away items, and sends them along with complementary product promotion.
We designed this printed collateral in five variants to be tactile show-pieces reflecting the brand's 2024 "quietly luxurious" refresh. The full logo was used on front with the brand seal on the back, along with an added "S" pattern motif in UV gloss for interest. To quickly communicate flavor elements across blends, we developed the bar sliders and then printed those with selected other elements in gold.
Printed on heavy matte cardstock with foil stamping and UV spot gloss.
SCOPE
Creative Direction
Print Design
Proofing & Production
