Cold Brew Packaging - Segafredo Zanetti

Cold Brew Packaging - Segafredo Zanetti

Segafredo needed a redesign for their existing cold brew coffee product to match their 2024 Brand Refresh. This foodservice packaging often winds up being seen by the end user, so they wanted it to be both functional and communicate the brand. They requested a dark color to hide wear and tear from storage and also were concerned with legibility on shelf.

We recommended a move from the previous kraft packaging to a white corrugated box. This allowed for accurate CMYK digital color printing but kept the unit price on target. Since the product sits on its base when in use, but when stored sits on shelf with the top facing out, we configured the design to be readable in both scenarios. The final design meets Segafredo’s asks and visually fits in with their other foodservice items.

SCOPE

• Creative Direction

• Graphic Design

CMYK Digital Print Corrugated Carton with white base & mechanical