Make Room for Growth

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Written By Jeanette Sperone
 

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Massimo Zanetti Beverage USA’s foodservice division had launched in North America a few years prior and this global coffee company was in the process of shifting their messaging and look towards a non-European audience. We worked with their team to align disparate elements and create a cohesive, fleshed-out identity. The division operates under the Segafredo Zanetti name and we used the established logo and core colors as a starting point to develop a casual, approachable feel that is versatile enough to speak to their full range of Away-From-Home B2B coffee customer profiles.

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Jeanette Sperone https://finetoothdesign.com
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